Email Digest is a brand new feature that can be enabled on an opt-out basis. By simply toggling this on, users will get a weekly personalized email with content they haven’t interacted with on the platform from the week prior. This one's a real delighter!
Email Digest can include any of the following sections:
- Award Balance
Key uses for clients
By sending each member a weekly personalized email with content they haven’t interacted with on the platform from the week prior, more users will login to the site and interact with content. You can expect to see higher usage in each product area included in the digest (e.g., more views on blogs, higher participation in surveys). In addition, by sending members a reminder with their outstanding Award Balance, they will be more likely to spend it.
During our beta test with 20 clients, we observed a staggering 23% average increase in unique views per month for the product areas included in the digest. Talk about turbocharging engagement!
How it works
Once it is enabled, Email Digest will send a weekly email to all users including the top Blogs, Pages, and Surveys they have not interacted with, as well as their outstanding Award Balance.
Any of these sections can be toggled On / Off.
How it looks
Here is what the digest will show subscribers:
- Top 3 unread Blog posts
- The 4 most recently added or updated SmartHub Pages
- Top 2 surveys they have not yet participated in
- Outstanding Award Balance
Can a user opt out of receiving the digest?
Absolutely! All the user needs to do is go to SmartHub --> Alerts --> Preferences, then toggle off the 'Weekly email digest'.
The Email Digest tool can be found in the Admin panel within Reward Manager (Smart Products --> Email Digest). It can be configured by anybody with the 'Communications Manager' level of access.
Availability & Cost
Email Digest is available to all clients worldwide at no additional cost. Clients can enable Email Digest regardless of which RG products they are currently using.
To discuss Reward Gateway's Email Digest solution, send us a message and one of our Consultants or Client Success Managers will respond within 24 hours.