Background
Halfords Cycle2work roadshows are a great way to build internal awareness of an organisation's Cycle to Work scheme amongst employees. It's also an opportunity for employees to get 1-to-1 advice on how to make the most of the scheme, what bike and accessories would be best for them and where to shop depending on their needs. Roadshows create inspiration, get employees engaged with sustainable transport and ensure employees understand how they will save money in the process.
Did you know? Clients who run a Cycle2work roadshow with Halfords see an average increase in uptake of this benefit from 2% to 8% – leading to increased scheme value!
CASE STUDY: Selco Builders Warehouse
Reward Gateway client, Selco Builders Warehouse, had been providing the RG Cycle to Work benefit (via Halfords Cycle2work) to their employees for some time, but felt their engagement wasn't as high as they had anticipated.
Halfords Cycle2work came to Selco work sites to carry out dedicated roadshows that were held for Selco employees across two summer months.
Following the roadshows, engagement in the Cycle to Work benefit increased by 207%!
Virtual and Onsite Roadshow Arrangements
The Halfords Cycle2work team provide virtual and onsite events for Reward Gateway | Edenred clients.
Virtual Roadshow Criteria
- No minimum number of employees required
- Halfords can host the event on Microsoft Teams, or the employer can host the event
- Knowledgeable roadshow host (someone from the company who manages the benefit)
Onsite Roadshow Criteria
- Indoor space for 6x3 metre booth setup
- Min of 200 employees onsite
- A 3-hour window is required to host the roadshow onsite
How to book a free roadshow!
Booking forms are available on the Halfords website here.
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