Using the web link allows you to send the survey to anyone you wish (even to people external for the company) and by any channel. You only need to copy the link from Tools -> Copy Survey URL and paste it on email, facebook or even in a page/tile.
Using the web link allows you to send the survey to anyone you wish (even to people external for the company) and by any channel. You only need to copy the link from Tools -> Copy Survey URL and paste it on email, facebook or even in a page/tile.