Reward Gateway uses affiliate marketing technology to provide Cashback to end users of the SmartSpending™ employee discounts product.
Often these sites are on block lists for advertising. These blocks must be removed for this functionality to work.
Where are the other links?
The list above is just for intermediaries that are used to provide Cashback. Reward Gateway does not provide a list of the final URLs (for example, Marks & Spencer leads to www.marksandspencer.com) because it would change too often.
Why are some of the links highlighted by online reputation tools?
Malware and adware have used affiliate marketing links to make money.
By forcing users to visit merchant sites through an affiliate marketing link, the author can make a commission on any purchases made. This is often to the detriment of the merchant and other honest affiliates (like Reward Gateway).
This has led to some online reputation tools highlighting the links involved as related to malware. It is not because they host anything malicious.
How do you ensure that none of these links are malicious?
Reward Gateway uses an automated tool to test every link stored against Google's Safe Browsing List.
If a link is identified as being insecure because of malware/phishing, the affected link is immediately disabled on all Reward Gateway sites. A notification is also dispatched to the Information Security Event Log so that it can be investigated further.
How do you ensure the reputation of who you link to?
Affiliate marketing is different to traditional advertising models.
With affiliate marketing, the affiliate network acts as an intermediary allowing affiliates and merchants to form relationships. Without these relationships, it is not possible for a publisher to promote a merchant – the network will not allow the transfer.
This is in contrast to traditional advertising models where the advertising network promotes merchants to everyone, irrespective of the affiliate having any relationship in place.
When we decide to work with a merchant and promote them, it is because our Partnership Manager is happy with their reputability.