Introduction
This article explains what the Registrations and Logins dashboard is, what information it provides, and how clients can use it to understand member activation and engagement. It is designed for client admins, HR teams, and dashboard users who need a simple overview of registration and login performance.
Dashboard Overview
The Registrations and Logins dashboard helps clients understand how employees move from being eligible for the platform to registering and logging in. It is a reporting view within Dashboards that shows how eligible users progress through key early stages of platform engagement: becoming eligible, registering, activating their account, and logging in over time. It combines a point-in-time user funnel with supporting conversion metrics and trend charts so clients can quickly understand both current performance and longer-term patterns.
This dashboard is especially useful for spotting where people drop off in the journey. For example, it can help identify whether users are not starting registration, not completing activation, or logging in less often than expected after launch. By bringing this information together in one place, the dashboard makes it easier to monitor adoption, measure the impact of campaigns, and support decisions about communication and engagement activity.
See how many employees are eligible, registered, and activated.
Measure conversion rates between each stage of the journey.
Track login behaviour across time and by platform.
Filter results to focus on the time period or audience that matters most.
Export data for sharing or deeper analysis.
Note: The options you see are subject to availability.
Prerequisites
Users need the Reports Viewer role (assigned in Reward Manager) to access the Dashboards area and gain permission to view member engagement or programme performance dashboards. Access is typically limited to approved client dashboard users, such as platform admins or reporting users within the client organisation.
To show meaningful data, the dashboard also depends on registration, eligibility, activation, and login information being available in the reporting source. If a client has no available data for the selected period or filters, some dashboard sections may show limited or empty results.
How To Access the Registrations and Logins Dashboard
Client users with the Reports Viewer role can access the Value Statement through Insight Hub.
> Log in to your platform and navigate to Account > Insights Hub:
> On the Insights Hub landing page, locate the Registrations and Logins dashboard and select See dashboard.
About the Registrations and Logins Dashboard
The Registrations and Logins dashboard is a dashboard page within Insights Hub that helps users understand how eligible members move through registration, activation, and login activity. It brings key adoption signals into one place, combining a point-in-time user funnel with conversion metrics and trend charts so users can quickly assess programme activation performance.
The dashboard is designed to reduce fragmentation in reporting by giving users a single place to view registration and login performance instead of relying on multiple legacy routes or manual calculations. It supports filtering by date range and group, and it includes export functionality so results can be shared outside the platform.
What the dashboard helps answer:
How many eligible users have started registration?
How many users have fully activated by completing registration and first login?
Where are users dropping off in the funnel?
How are registration and login trends changing over time?
How do login patterns vary by platform?
Benefits of using it include:
Faster understanding of activation and engagement health
Consistent visibility into registration, activation, and login metrics
Easy filtering for relevant groups and time periods
Exportable data for reviews, presentations, and follow-up analysis
Better support for client conversations about adoption performance
Registrations and Logins - Dashboard Overview
Date Range and Group Filters
The dashboard includes a Date range, start date and End date selector, as well as an Add Filters control. These allow users to refine the dashboard to a specific period or group and ensure all widgets update using the same context.
Export Functionality
An Export action allows users to download or export dashboard data for the selected date range and filter set. This supports sharing results, further analysis, and use in business reviews or presentations.
User Funnel
The User Funnel provides a point-in-time snapshot for the last available full day in the selected period. It displays the three core funnel stages as horizontal bars with exact counts:
Eligible — users who can activate their account
Registered — users who started registration but have not yet logged in
Activated — users who completed registration and logged in
This view helps users quickly identify where drop-off occurs between eligibility, registration, and activation.
Funnel Definitions and Legend
The dashboard includes plain-language definitions next to the funnel, plus a visual legend that matches each stage colour. This makes the data easier to understand and reduces ambiguity around key terms.
Conversion Rate Cards
Below the funnel, the dashboard presents summary cards for three core conversion metrics:
Eligibility Conversion — Registered divided by Eligible
Activation Conversion — Activated divided by Registered
End-to-End Conversion — Activated divided by Eligible
These cards help users assess activation performance without needing to calculate percentages manually.
User Funnel Breakdown
This trend chart shows daily movement across the funnel stages over the selected period. It allows users to track how eligible, registered, and activated counts change over time and spot patterns or drop-off points more clearly than a single-day snapshot alone.
Total Logins by Platform
This chart shows login trends over time split by platform, alongside total logins. It helps users understand whether activity is coming from web, app, or other origins and how usage patterns shift over time.
Logins Over Time
This chart compares login volume in the selected period with the same period in the previous year. It is useful for identifying seasonal trends, growth, or decline in engagement.
Important Interpretation Notes
The funnel snapshot is based on the last available full day in the selected date range
All cards and charts should use the same date range and filter context so results stay consistent across the dashboard
Counts are shown as exact figures, not rounded summary values
If no data is available for a selected period or filter, the dashboard may show an empty state instead of zero values
In some cases, activated users may appear higher than registered users because of underlying reporting logic or historical data conditions. Where this happens, the dashboard may still display the calculated conversion, but the result should be interpreted carefully.
Key Benefits
The dashboard helps solve a common reporting challenge: understanding where employees are in the early stages of platform adoption and where they may be dropping out of the journey. Instead of relying on separate reports or manual calculations, clients can view key activation and login metrics in one place.
For HR teams and client admins, the value lies in clearer visibility, faster reporting, and better decision-making. They can identify adoption issues, assess the impact of communication activity, and track whether engagement is improving over time. For employees, the value is more indirect but still important: better insight helps client teams improve onboarding, activation support, and the overall employee experience.
For HR teams: clearer insight into adoption performance and campaign effectiveness.
For admins: easier reporting, filtering, and export for stakeholder updates.
For employees: better-informed support and engagement strategies based on real behaviour.
How It Works
Open Dashboards and select Registrations and Logins.
Review the default date range and the funnel snapshot shown for the end of that period.
Check the conversion cards to understand registration and activation performance.
Use the breakdown charts to review trends in registrations, activations, and logins over time.
Apply filters if you want to focus on a specific group or audience.
Export the data if you need to share the results or analyse them elsewhere.
Use Cases
Review adoption after a platform launch or relaunch
Measure the impact of an internal communication or registration campaign
Identify whether a specific employee group is underperforming in registration or activation
Track whether login activity is improving over time
Prepare reporting for stakeholders on programme engagement and activation health
User Experience
The dashboard is designed to give client users a quick and clear view of early-stage engagement without requiring specialist reporting knowledge. It combines high-level summary metrics with supporting trend charts so users can move from quick answers to deeper investigation in the same space.
For admins and HR teams, the experience is intended to be simple, visual, and flexible. Users can review performance at a glance, apply filters when needed, and export the same view for wider sharing. The design supports both quick check-ins and more detailed reporting conversations.
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