Email Digest is a brand new feature that is being released gradually to all clients. Employees will get a weekly personalized email with content they haven’t interacted with on the platform from the week prior. This one's a real delighter!
It can be configured to include any of the following sections:
- Award Balance
Email Digest gets auto-sent every Monday at 9am (member's local time zone).
Key uses for clients
By sending each member a weekly personalized email with content they haven’t interacted with on the platform from the week prior, more users will login to the site and interact with content. You can expect to see higher usage in each product area included in the digest (e.g., more views on blogs, higher participation in surveys). In addition, by sending members a reminder with their outstanding Award Balance, they will be more likely to spend it.
During our beta test with 20 clients, we observed a staggering 23% average increase in unique views per month for the product areas included in the digest. Talk about turbocharging engagement!
How it works
Once it is enabled, Email Digest will send a weekly email to all users including the top Blogs, Pages, and Surveys they have not interacted with, as well as their outstanding Award Balance.
The programme's Client Success Manager and Smart Hub Administrators get access to configure Email Digest from the moment it's been enabled. Any of these sections, or Email Digest as a whole, can be toggled On / Off.
How it looks
Here is what the digest will show subscribers (personalised with your company branding):
- Top 3 unread Blog posts
- The 4 most recently added or updated SmartHub Pages
- Top 2 surveys they have not yet participated in
- Outstanding Award Balance (only if they have more than £5 or equivalent to spend)
Can a user opt out of receiving the digest?
Absolutely! All the user needs to do is go to SmartHub --> Alerts --> Preferences, then toggle off the 'Weekly email digest'.
Please note - if the user has disabled Email alerts altogether, they will not receive the Email Digest.
The Email Digest tool can be found in the Admin panel within Reward Manager (Smart Products --> Email Digest). It can be configured by anybody with the 'Communications Manager' level of access.
Please make sure you have whitelisted our IP ranges as referred to in this article.
Availability & Cost
Email Digest is available at no additional cost. Clients can reach out to their Client Success Manager to get signed up for early access.
To discuss Reward Gateway's Email Digest solution, send us a message and one of our Consultants or Client Success Managers will respond within 24 hours.