Halfords Cycle2work roadshows are a great way to build internal awareness of an organisation's Cycle to Work scheme amongst employees. It's also an opportunity for employees to get 1-to-1 advice on how to make the most of the scheme, what bike and accessories would be best for them and where to shop depending on their needs. We hope that these roadshows can create inspiration to get employees motivated around sustainable transport and saving money in the process.

Did you know? Clients who run a Cycle2work roadshow with Halfords see an average increase in uptake of this benefit from 2% to 8%​ – leading to increased scheme value!

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CASE STUDY

Selco Builders Warehouse

Reward Gateway client, Selco Builders Warehouse, had been providing the RG Cycle to Work benefit (via Halfords Cycle2work) to their employees for some time, but felt their engagement wasn't as high as they had anticipated.

Halfords Cycle2work came to Selco work sites to carry out dedicated roadshows that were held for Selco employees in July and August 2022.

Following the roadshows, engagement in the Cycle to Work benefit increased by 207% (measured by the number of Letter of Collections – or LoC's – issued)! 

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The Halfords Cycle2work team offers the following Roadshow formats free of charge to Reward Gateway clients using the Cycle to Work benefit:

1. Virtual Roadshows 
2. Onsite Roadshows
   • Indoor
   • Outdoor

Virtual Roadshow Criteria

• No minimum number of employees required
• Halfords can host on Microsoft Teams, or the employer can host the event
• Knowledgable Roadshow host (someone from the company who manages the benefit) 

Onsite Roadshow (INDOOR) Criteria

• A 3-hour window is required to host the roadshow onsite
• Space for 6x3 metre booth setup 
• Minimum £10k anticipated total annual value of LoC's (i.e. 100 bikes)

Onsite Roadshow (OUTDOOR) Criteria

• A 3-hour window is required to host the roadshow onsite
• Minimum 400 employees on site
• Space for 9x3 metre booth setup
• Minimum £20k anticipated total annual value of LoC's (i.e. 200 bikes)
  

How to book a free roadshow

Clients interested in running a roadshow with Halfords Cycle2work can contact their Reward Gateway Client Success Manager to organise this for you, or download and complete the "Roadshow Request Form.docx" below and return it to matt.gill@halfords.co.uk. 

Alternatively, use this link to book or check dates and time slot availability for Virtual Roadshows: Virtual Roadshow Online booking