Why Use Blogs?
Customers use Blogs to maximize the success of their employee benefits, wellbeing, and reward & recognition programs, to amplify the impact of HR communications, and to help all employee feel more connected to the company.
Blogs can help remedy a number of employer or HR pains, such as:
- Uptake of benefits programmes is not as high as they would like
- Employees ignore communications from HR
- Current vehicles for communicating with employees are difficult-to-use, subpar, decentralized, or non-existent
- Employees constantly ask questions about HR information that is important for reference but has no central home
- Current communications are off employer brand
- Only being able to send one size-fits-all messages versus creating targeted and appropriate messages
And on the other side of the coin, employees might be having trouble with understanding how their benefits program or services work, they might lose or filter out the internal communications received from their company, and they may find it tricky or annoying to login to several different sites for their different benefits products.
Benefits of Blogs
Blogs can help with all of these pain points and give even more benefits...
Boost visibility and uptake on employee benefits
Blogs centralizes information about employee benefits and other HR initiatives into one place, and provides a clear answer to the familiar question: "Where can I find that?” Anything can be hosted on the platform through secure, single-sign on access.
Connect the workforce with exciting content
It's easy to get the company aligned using Blogs tools. From hosting leadership blogs about strategic updates, to publishing videos that can be easily viewed on any device, to creating web pages that go in-depth about important company information. Employees can access Blogs on a smartphone, laptop, tablet and desktop - so information is available for them anywhere, anytime.
Create a personalized employee experience
Sometimes a client will need to segment communications for different offices, job roles, business units, or other demographics. Blogs quickly and easily help them deliver relevant messages to each segment of their workforce. That might be a different homepage specifically for new starters, or that shows different information for employees in satellite offices or based in the field.
Save time answering questions
With Blogs, HR professionals can ensure that all the answers to frequently asked employee questions in one place, which staff can easily access.