How to improve surveys with conditional questioning ?

What is conditional questioning?

Conditional questions or skip logic is a feature which determines the next question or set of questions that the survey respondent sees, based on their answer to the previous question. Also known as “conditional branching” or “if clauses” conditional questions create a custom path that may vary based on choices of the person who is answering the survey. Our clients can create conditional questions in any survey they create. 

Conditional questioning further enhances an employee's experience with surveys, since it prevents them from seeing questions, which are irrelevant to them. It saves time both for the client and for the survey's respondents and is making sure that the survey results will reflect this deeper and more relevant line of questioning. For example, if an employee has not installed the SmartSpending app yet, he will not be able to rate it or give additional feedback on what she likes about it, that's why she doesn't have to answer such questions, if she simply selects "No" to the question "Are you using SmartSpending app?". Moreover, this feature makes surveys shorter for respondents - something our research shows encourages more responses!

The below step by step guide details how clients can set up their own survey including conditional questions.

How does it work within Employee Surveys?

Let's look at the following case: you see that some of your employees are not using SmartSpending and you want to know the reason why. The following step by step guide will help you set a conditional question survey.

First, enter the question, which will be used as base for the conditional answers. In our case, this question may be "Are you a SmartSpending user?" You enter a standard Single Choice question, with two answers - "Yes" and "No".

The questions that follow, will be visible only by a certain condition, so after entering them, we will use the "Add condition" option. 

So, our next question can be "What do you most like about the product", if employee's answer to the previous question has been "Yes". We select an open answer question, add the title and then click "Add condition". 

You select the question from the Skip Logic dropdown. The new question will be only visible, if employee has answered Yes on the previous one ("Yes" or "No" option can be selected from the second dropdown below):

If employee selects "No" as an answer of the question, then we can dig deeper and ask "Why".

Here is what a user will see:

1. First case: Employee selects "Yes" - new open answer question appears

2. Second case: Employee selects "No" - new single choice question appears

Important note: All questions, which require some choice, can be applied as conditionals. Open answer questions, will not appear in the dropdown, since cannot be a starting point for conditional logic.