RG People want tomorrow to be better than today. They want to build a better future through everything they do. They question everything, challenge norms, raise bars and restlessly innovate.
They see opportunity years ahead of others. They understand that survival means that the only constant is change. RG People set the agenda. They lead our industry.
To think about
We Push the boundaries is all about innovation. You can't have innovation without accepting failure. A change that has no chance of failure is not innovation, it's just a change.
Therefore to embrace We Push the boundaries you have to be comfortable with failing. You have to do more than accept it, you have to really understand that failure is an essential part of growth and innovation.
We're not afraid to stand out from the crowd at RG. We always have and always will push the boundaries to evoke that excitement and intrigue our product brings.
A few years ago, we made headlines with a surprise tactic at Employee Benefits Live trade show. We rented a billboard outside the show and put an anonymous advertisement up showing that the Benefits Revolution was coming. No one knew it was us.
Through Benefits Revolution we created a buzz throughout the benefits industry that had never been seen before, and a talking point our competitors could never have anticipated.
That's what we do, we take ideas and then take them further than anyone else could ever think possible.
This value is sometimes confused with We are human. When someone talks openly and freely about mistakes and failure, it is sometimes misquoted as an example of We are human, when actually it is a key aspect of We Push the boundaries.
RG People who are strong at We Push the boundaries also tend to be strong at We Speak up because speaking up as routine in the normal course of business is a key enabler to innovation.
How to live the value
When you are looking to Push the Boundaries, be sure to...
- Dare to be different - innovate and challenge the status quo
- We're curious, we ask questions and we find new ways of doing things
- Be open-minded, there could be a better way of doing things
- We are unique, we're not boring, we do things the RG Way
Seth Godin's book Poke the box is an essential, fun and easy read about innovation. We've given out hundreds of copies over the years.
Brené Brown is an American research professor who has made her life's work the study of shame and vulnerability. It is only by understanding this that you can really build a culture of innovation because innovation needs to embrace failure and to embrace failure you need to embrace vulnerability. A great place to start is by watching Brené's two highly influential TED Talks. Between them, they've had nearly 30 million views.
The power of vulnerability (June 2010)
Listening to shame (March 2012)